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Targeted Marketing

When is the last time your customers were in for service? Has it been more than a year? Two years? Recapture your lost customers with targeted and relevant messages sent via the right channel at the right time.
Service email
Sales & Service email
Sales direct mail
Sales & Service direct mail

Targeted Marketing is a full-service solution, powered by the industry's best intelligent marketing database. 

 

And better yet, your Marketing Analyst does all the heavy lifting for you!

  • Builds customer touch-points branded to your dealership.
  • Advises you on successful marketing campaigns.
  • Designs emails that will get delivered to your customer's inbox.
  • Sends relevant and targeted messages to your customers.
  • Reports results to you monthly.
Intelligent Marketing Database
  • Turn your DMS database into a superior marketing engine with verified and appended household data from numerous sources, including Polk, USPS, VIN Title Transfer, and your OEM.
  • Segment and household your data to help ensure you're sending the right message, at the right time, to the right person, via the right channel… every time.
Customer Communications
  • Sales and service follow-up and campaigns.
  • Direct mail, email, and phone calls.
  • Monthly prospect and customer eNewsletters, powered by IMN.

How Targeted Marketing Works: