Haas Will Present Marketing Techniques to Help Dealers Capture Consumers' Attention and Their Business
Chad Haas, product planning manager for digital products at Naked Lime Marketing, will present "Three Strategies for Winning the Market Share Battle in 2013 and Beyond," during the 14th Digital Dealer Conference, May 7-9, 2013, at the Rosen Shingle Creek Resort in Orlando, Fla. Haas' presentation is scheduled for Wednesday, May 8, at 8:30 a.m.
"Most dealers recognize they are in the midst of a market share
Haas. "But, what they may not recognize is that it's their customers who are more in control of the outcome than ever before. Consumers' increased access to information and rapidly changing expectations for what their dealership sales and service experience will be like are putting intense pressures on dealers. In order for dealers to win their fair share of the market, they will need to consider new ways to break through the noise to get noticed by consumers and offer new reasons for consumers to never look anywhere else to buy a car or service a vehicle."
In his presentation, Haas will explain to dealers:
- The most important thing they can do for the dealership's long-term success;
- What pent-up demand from the recession means to their business; and
- Digital strategies that will best match their dealership's needs.
Haas also will offer a number of traditional and digital marketing techniques to help automobile retailers capture consumers' attention and their business.
Naked Lime Marketing offers a full suite of marketing, advertising, and web services for automobile retailers. Naked Lime's specialists have industry-exclusive access to data that enables them to more effectively do the heavy lifting on behalf of dealers, which, in turn, allows dealers to better focus on selling cars and serving customers.
To register for the Digital Dealer Conference, go to digitaldealerconference.com/register.