Naked Lime Is Now a Provider of GM iMR Turnkey Solutions
We are excited to announce that we have been approved by General Motors to provide marketing, advertising, and web solutions to GM dealerships across the U.S. under GM’s matching fund advertising and marketing program.
“Our products and services for dealerships are geared toward reaching and attracting consumers, generating leads, and coordinating messages across different channels,” said Trey Hiers, of Naked Lime Marketing. “That focus complements the intent of GM’s marketing programs, and we look forward to working with GM dealerships to deliver measurable results with our products and services.”
What’s included in this?
- Full-service advertising solutions, including advertising and media services.
- A complete array of web services, including search engine optimization (SEO), social media, paid search,
and online reputation management. - CarLocate.com, an Internet marketing channel designed to offer dealerships another channel to market their new
and used vehicle inventories to consumers.
Don’t worry. No matter which dealership management system provider, website host, or other products or services your dealership may be using, these solutions are available to GM dealerships.
For more information, visit our GM iMR Turnkey website at www.gmimr.nakedlime.com.
Fresh Squeeze – Mobile Enhancements
As the landscape of the internet continues to evolve, capabilities across mobile seem to evolve yet even faster. Make sure that your dealership is represented well to consumers who browse the web from all sorts of mobile devices!
Naked Lime’s newest mobile themes allow for even more flexibility in reflecting your dealership’s branding along with providing a user experience that reflects industry best practices. Plus, your dealership can stand out from the crowd with a look that is far from ordinary.
With looks and navigation that often feel like an app, potential customers can easily browse your inventory and contact you, making it easier for you to get them on your lot. Your website should still look great, even on a mobile phone. Get with Naked Lime to stay on top of your competition.
What’s Green, Naked, and Coming to NADA?
The digital world we live in does not wait up for anyone or anything. Changes are taking place at the speed of retail and if you stop for even one second, you’re going to get run over. That is, if you don’t have a specialist who’s got your back.
Naked Lime is making moves and we plan to continue to push the field of innovation for 2012. We’re looking forward to showing off some of our latest enhancements at NADA.
One of our most exciting announcements is that we are now under GM’s In-Market Retail Turnkey Program.
The industry has started to take notice of our company. Keith Shetterly, an independent automotive consultant, said, “this new animal is far stronger, wider, and fleet of foot than anything else out there covering the same parts of the automotive space…Expect market gains for this company like no other in the next two years.”
Come check us out at booth #2122 to learn how we are pushing the envelope in mobile, web, reputation management, search and social, advertising, and marketing and to learn more about our GM iMR Turnkey approved solutions.
We’ll keep you updated on the industry news and our latest enhancements:
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Is a Single Video and Commercial Really Working?
If you are using or thinking about using video to advertise on local TV, cable or the Internet, read on. If you are only using newspaper or direct mail to reach your customers and prospects, you might want to skip to the next article.
Every month, you choose a series of places to run your video commercials. Do these look familiar?
Does your current media plan include advertising on one or more of these channels? Now for the important question: Do you think that the same type of people watch each of these channels? The truth is, specific types of people are more likely to watch certain channels. The avid tailgate attendee is more likely to watch ESPN or SPIKE and less likely to be interested in offers for a mid-size sedan. Wouldn’t you agree?
If you need to sell a specific model, do you know the Top 5 channels on which to advertise that model? Naked Lime does.
Increase your ROI potential by targeting customers not only by model preferences, but by type of offer. Take a second to imagine the average late-night television viewer to someone watching at mid day. What are the chances these people are interested in the same model or offer? Would one prospect be more interested in an enticing monthly payment offer indicating that almost anyone can be financed? Would the other be interested in a completely different model and zero percent financing for those with spotless credit?
If you are currently advertising the same model and offer on multiple channels, would you prefer to show (and agree that it would be more effective) different vehicles and offers on specific channels based on the viewers’ buying patterns?
Unique commercials on multiple channels aren’t outside your reach with Naked Lime. If you would like to know what channels you should be advertising on, to sell the models you have too many of, give us a call. Our clients are doing this today – and we’d like to show you how!
Sanderson Ford…With A Twist
By Dave Tedder, Internet Director of Sanderson Ford
The way customers communicate is changing. But that’s just the beginning, consumer expectations of the entire retail experience have been turned upside down in the last 5-10 years. No longer are we as auto dealers competing with other dealers, we are now face to face with companies like Apple, Amazon, and Google. The future success of our business is now dependent on our ability to pinpoint and specify messages to each individual customer rather than just picking the right prime time slot for a TV commercial. At Sanderson we knew we had to change our tactics if growth was our goal. Hello! Google, SEO, Facebook, Twitter, blogging, interactive Web and targeted marketing!
Knowing where our marketing strategy needed to be to increase success, I dove right into social media and reputation management; little did I know I was going to find myself spending countless hours managing social media pages while neglecting my “real job.” I came to the realization we needed some help if we were ever going to get this off the ground.
When selecting a solution or service we had these goals in mind:
- Specific messages from our dealership to our customers.
- Reputation management across the entire web for both positive and negative reviews.
- The human element – an expert at my side.
- A complete solution with proven results.
After extensive research, we selected Naked Lime Marketing as our partner in marketing and web services. The results have been beyond my expectations. The biggest advantage is the “human” element you offer. No other company provides the service, support, and consistency Naked Lime offers. I love that I can have as much or little control over the services. I can clearly see what is working with my site, our social sites, review sites and all our ad campaigns. Naked Lime is a breath of fresh air for busy dealer personnel.
Since making Naked Lime a part of our business, we have experienced dramatic results:
- With social marketing, our unique visitors have increased 1,500 a month – that’s almost a 17% increase!
- In one month, we saw an increase of more than $37K in service revenue between our 2 stores.
- We spend less money and get better results with Naked Lime paid search.
Great results are only possible when you have the right combination of people and expertise working as one team that is dedicated to success.
Sanderson Ford Lincoln is located in Phoenix, Arizona. The dealership uses Naked Lime Web, Search and Social, Digital Reputation Management, and Targeted Marketing to achieve its marketing and advertising success.
